Social media is more than posting—it’s an art and a science. We combine both for our clients! A powerful strategy sets direction, and creative execution sparks connection. The sweet spot? When strategy and creativity work together to amplify your brand.
1. Define Content Pillars
Before creating, first clarify._ We helped a client nail down content pillars—“Industry Insights,” “Client Stories,” and “Quick Tips.” That clarity drove consistent, purposeful content week after week.
Pro Tip: Choose 3–5 pillars that match audience interests and business goals.
2. Make Creative Templates
Consistency drives recognition. We designed a suite of on-brand templates—quotes, tips, and testimonials—for a B2B brand. Feed aesthetics improved—and so did brand recall.
Why it works: Templates save time and cement a cohesive look across your platforms.
3. Tell Mini-Stories
Engagement thrives on emotion. We produced a mini-series featuring a client’s customer success journey—it was personal, authentic, and shareable.
Quick Win: Post behind-the-scenes Reels or photo stories with conversational captions.
4. Mix Evergreen with Timely Posts
Evergreen builds longevity; timely drives relevance. We recommend 70% evergreen + 30% timely posting. This mix keeps your brand both steady and in-the-moment.
Idea: Plan evergreen weeks around core pillars and sprinkle in timely content—holidays, industry news, or cultural moments.
5. Track What Works
Data meets creativity when you evaluate results. We review saves, shares, comments—not just likes—and tweak the next round accordingly.
Action Item: Perform monthly performance reviews and refine your creative calendar based on your strongest formats.
Your Social Sweet Spot
When strategy meets creativity, you don’t just post—you connect. At BrandLift Creative, we build social media campaigns that are purposeful, creative, and effective.
Ready to hit your sweet spot?
→ Let’s build scroll-stopping content together. Schedule your discovery call with us today!
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